In today’s digital-first world, parents turn to social media not only to keep up with friends and family but also to discover and evaluate services—including childcare and education providers.

For nurseries and schools, having a strong social media presence isn’t just a “nice to have”—it’s an essential tool for building trust, engaging your community, and attracting new families.

As a marketing agency that works closely with educational providers, we’ve seen first-hand how the right approach to social media can make a real difference. Here’s why it matters—and how to get started.

First Impressions Count

When parents research nurseries or schools, they often look at Facebook, Instagram, or even TikTok before they pick up the phone. A well-managed profile reassures families that you’re professional, caring, and active in the community.

Showcasing Your Ethos

Social media gives you the chance to highlight what makes your setting unique—whether it’s your approach to early years learning, your facilities, or your community involvement.

Parent Engagement

Busy parents love being kept in the loop. Sharing snapshots of activities, themed days, or learning moments builds a sense of inclusion and strengthens the home-school partnership.

Boosting Enquiries and Enrolments

A consistent, professional online presence increases visibility, builds trust, and encourages prospective parents to get in touch.

Tips for Success

Keep it Consistent

Post regularly, whether that’s three times a week or once a day. Consistency helps organic results as well as engagement with your followers.

Protect Privacy

Always get consent before posting children’s photos, and when in doubt, focus on activities rather than faces. Never share anything that could risk giving away information in a public space – check backgrounds for names and charts.

Engage with Your Audience

Social media is a two-way conversation. Reply to comments, celebrate milestones, and thank parents for positive feedback.

Use Ads Strategically

Facebook and Instagram ads can target local parents with incredible precision. Even a small budget can drive meaningful enquiries.

Work with Professionals

If you’re short on time (and most teachers and nursery managers are!), consider working with a marketing agency to plan your content, run campaigns, and keep everything on-brand, leaving you time to focus on what you do best!

For nurseries and schools, social media is more than just posting cute photos—it’s a powerful tool to tell your story, connect with parents, and stand out in a competitive marketplace. With the right strategy, you can turn your online presence into one of your biggest assets.

If you’d like expert support with managing your nursery or school social media, our agency specialises in helping educational providers grow their online presence while staying true to their ethos. Get in touch today – we’d love to help!